About us

Welcome to Who is that, where every piece tells a story—and makes people tell storys about you.

What began in 2020 selling unique clothing finds on Instagram and Vinted has grown into a thoughtfully curated collection. We hand-select each item based on timeless style, exceptional quality, and sustainable values. Our mission: to offer more than just clothes—we want you to stop someone in the street and spark the question: “Who is that?”

Why we’re different

  • Curated uniqueness – Just like top vintage stores, we hunt down one-of-a-kind items with character and soul. No mass production, no fast fashion—only rare gems.

  • Timeless appeal – Inspired by brands that highlight heritage sportswear and 90s pop culture, we embrace pieces that have lasting style and tell a story .

  • Quality and authenticity – Our selections reflect the craftsmanship of vintage originals: heavy-duty fabrics, fading that enhances, and impeccably made details .

  • Sustainability at heart – Every sale supports mindful fashion. Stepping away from overconsumption, we nurture a cycle of reuse and respect for our planet.

Our vibe

We celebrate individuality. Every garment is a conversation starter—whether it’s a varsity jacket, an embroidery-rich tee, or a rare find with pop-culture roots. Like those industry-leading vintage boutiques that guarantee style with substance, we prioritize items that elevate your wardrobe and your presence

Join the movement

Be part of something intentional. Follow us for exclusive drops, behind-the-scenes scouting, and stories about each piece’s origin. Step into the world of sustainable, standout fashion—and let your look speak louder than words.